Introduction

In episode 1 of Series 3 of the Wicked Problems podcast, host Toby Corballis sits down with Jordan Brompton, the dynamic co-founder and Chief Marketing Officer of myenergi. Their conversation offers a deep dive into Jordan’s entrepreneurial journey, the innovative strides of myenergi, and the broader implications for the renewable energy and electric vehicle (EV) sectors.

From Humble Beginnings to Industry Leaders

Jordan’s story is one of serendipity and determination. Her journey into the renewable energy sector began when she met Lee Sutton, a self-taught electronics engineer with a knack for innovation. Together, they founded myenergi in 2016, but their collaboration started much earlier. Initially, they worked on a device that diverted excess solar energy to heat water, addressing a common issue for solar panel owners. This early success laid the groundwork for their future innovations.

Revolutionising Home Energy Management

myenergi’s breakthrough came with the development of the zappi, the world’s first solar EV charger. Unlike other products on the market, the zappi integrates seamlessly with home energy systems, including the eddi hot water diverter. This holistic approach allows homeowners to manage their energy consumption more efficiently, making myenergi a standout in a crowded market.

Navigating Challenges with Resilience

The path to success was fraught with challenges. An earlier business they worked at together went into insolvency, forcing Jordan and Lee to start from scratch. They invested their own money, took significant financial risks, and persevered through tough times. Their unwavering belief in the renewable energy market and their innovative products kept them moving forward.

Customer-Centric Innovation

A key factor in myenergi’s success is its customer-centric approach. Jordan emphasises the importance of creating a seamless, integrated energy solution for homeowners. This focus on the customer experience has helped myenergi build a strong brand and a loyal customer base. By prioritising the needs and preferences of their customers, myenergi has set a new standard in the industry.

The Impact of Government Policies and Market Dynamics

Jordan discusses the significant impact of government policies and market dynamics on the renewable energy sector. Initially driven by passion and purpose, myenergi’s strategy has evolved in response to external factors such as the COVID-19 pandemic. The company has had to navigate changing regulations and market conditions, often requiring quick and bold decision-making.

Looking Ahead: Optimism and Caution

Despite the uncertainties, Jordan remains optimistic about the future of renewable energy and electric vehicles. She highlights the potential of smart home technology and the importance of maintaining flexibility and agility in business operations. However, she also acknowledges the challenges posed by political and economic factors, emphasising the need for consistent government policies to support the industry’s growth.

Lessons from the Journey

Jordan shares valuable lessons from her entrepreneurial journey. She stresses the importance of hiring the right people, being prepared for unexpected challenges, and balancing bold decision-making with cautious planning. Her advice to aspiring entrepreneurs is to stay true to their vision, remain adaptable, and never take success for granted.

Conclusion

Jordan Brompton’s insights provide a fascinating glimpse into the world of renewable energy and the entrepreneurial spirit driving innovation in this sector. Her story is a testament to the power of resilience, customer focus, and visionary thinking in building a successful business. As the renewable energy landscape continues to evolve, myenergi’s integrated approach and commitment to sustainability position it well for future growth and impact.

For more insights and updates, visit myenergi.com or follow Jordan Brompton on LinkedIn and Instagram.

Watch Jordan’s episode here. Enjoy!

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